Working with public-accessed commercial outlets such as shops, restaurants and food stores brings its own set of challenges. The top priority has to be hygiene, while aesthetics come a close second, ensuring visitors feel comfortable, safe, and enamoured by their surroundings. These were just some of the issues facing Fleetwood Paints when we were approached by Dunnes Stores, one of Ireland’s leading food retail outlets. As well as focusing on coatings that offered a high level of cleanliness, coatings also had to be robust enough to cope with a very high footfall.
Other considerations included a colour palette that worked with their existing brand identity, which has a strong connection with their customers and is well established. Ensuring maintenance cycles were kept to a minimum and that any cleaning or redecorating did not interfere with the daily operations of busy stores was also paramount.
The solution
When Dunnes Stores partnered with Fleetwood for their commercial fit-out, they set us some high standards and specific goals that they wanted to achieve. After consultation with their team, our Specifications experts advised using Fleetwood Trade Washable Matt as their main interior coating. Fleetwood Trade Washable Matt is 50 times tougher than standard matt paint and has superior scrub, stain and burnish resistance in comparison to other paints in this category. This paint offers a low odour, quick-drying flat matt finish that will withstand heavy wear and cleaning. Fleetwood Trade Washable Matt has been awarded the European Standard EN13300 Class 1 and also exceeds the ISO 11998 Class 1 Scrub Rating. The availability of a comprehensive colour range that dovetailed in with the brand identity, as well as the reassurance that maintenance cycles would be both time and cost-effective meant that Fleetwood Trade Washable Matt was the perfect solution for Dunnes Stores.
An ongoing partnership
With ongoing Site Support and advice on maintenance cycles, Dunnes Stores found that Fleetwood Trade Washable Matt provided a simple, practical and highly effective choice for their store interiors. The water-based paint dries quickly, minimising any downtime in the stores and preventing any maintenance cycles from impacting store accessibility by the public. Put simply, it ensured Dunnes Stores could keep any closure times down to a minimum, preventing a lengthy closure from impacting their bottom-line profits. At Fleetwood, we were delighted to be working with such a respected outlet, reinforcing the cooperation between home-grown Irish businesses and establishing a partnership that is set to continue for years to come.