For the past six years, IKEA’s flagship store in Dublin has been adorned with the vibrant hues of Fleetwood Paints. This enduring partnership has been crucial for IKEA, ensuring not only the highest quality finishes that the Swedish firm has come to expect as part of its brand identity, but also a reliable account manager to address any paint-related needs promptly.
The importance of the paint’s quality and the impression of colour in IKEA’s showrooms cannot be understated, given the continuous maintenance required in one of Ireland’s busiest retail destinations. To meet these challenges, Fleetwood has spent time creating a bespoke plan for the store that remains true to the brand identity but also takes into account the practical and hygiene needs of a busy retail outlet.
Captivating Showrooms
In the retail world, aesthetics play a pivotal role in creating an immersive and inspiring shopping experience. Colour has a profound effect on buyer behaviour, and the psychology of retail colour choices can make a huge difference to a business’ success in what is a highly competitive sector. IKEA understands that the impression of colour and the quality of paint are vital components in developing and fitting showrooms that capture the imagination of the shopper, and influence their behaviour as consumers. The colours on the walls evoke emotions and set the mood. They also guide customers through the vast array of furniture and home décor offerings without the customer feeling overwhelmed or confused.
Why did IKEA Choose Fleetwood Paints?
IKEA’s decision to partner with Fleetwood Paints was driven by a desire to collaborate with a paint company that shares its commitment to excellence. With an account manager always on hand, IKEA has the assurance that any paint-related issues will be swiftly addressed through a single point of contact who has an intimate knowledge of the customer’s needs, specifications and requirements. Having a dedicated point of contact also ensures that any queries or issues are dealt with swiftly, minimising disruptions to store operations. This partnership has fostered a strong bond between the two companies, facilitating effective communication and a seamless painting and ongoing maintenance process.
Uncompromising Quality
IKEA’s Dublin store experiences a constant and very high volume of customers. This means that the showroom has to undergo regular maintenance work to keep it looking pristine. Fleetwood Paints, renowned for their exceptional quality, have proven to be the perfect choice for IKEA. The paint used on showroom walls is exclusively Fleetwood Prestige Washable Matt, known for its toughness, durability, and remarkable colour retention. This paint ensures that the vibrant hues on display remain vivid and captivating, even after years of heavy foot traffic and exposure to various environmental factors.
Reliability in Action
IKEA’s busy schedule demands a reliable and long-lasting paint that can withstand the wear and tear of a bustling retail environment. Fleetwood Prestige Washable Matt provides the necessary durability to preserve the showroom’s aesthetic appeal. Its washable nature allows for easy maintenance and cleaning, ensuring that the walls stay fresh and inviting, no matter how busy the store gets.
A partnership built to last
The lasting partnership between IKEA and Fleetwood Paints has transformed the Dublin store’s showrooms into vibrant, captivating spaces that inspire customers to create beautiful homes. The exceptional quality, durability, and remarkable colour retention of Fleetwood Prestige Washable Matt have proven invaluable in maintaining the showroom’s allure amidst the constant flow of visitors. IKEA’s partnership with Fleetwood Paints highlights their commitment to offering the best possible experience to their customers. As their professional relationship continues to grow and strengthen, IKEA and Fleetwood Paints stand as a testament to the power of collaboration.