Clean walls, clear conscience: The science behind Prestige Air-Purifying Scrubbable Matt
Our homes should be places where we can truly breathe easy in calm, safe environments that support our wellbeing every day. Yet many everyday materials like furniture, flooring, and cleaning products can release pollutants such as formaldehyde and VOCs (volatile organic compounds) into the air we breathe.
That’s why Fleetwood developed Prestige Air-Purifying Scrubbable Matt, a paint designed not only to beautify your home, but to actively help clean the air inside it.
How It Works
Behind Prestige’s luxurious, dead-flat finish lies advanced air-purifying technology. Once applied, the paint contains microscopic catalysts that continuously react with light and oxygen to break down airborne pollutants, including formaldehyde which is one of the most common indoor toxins.
This process helps neutralise harmful chemicals and maintain better indoor air quality, so your walls quietly support a healthier home long after painting day.
It’s the perfect blend of science and style: the depth and richness of Prestige colour, paired with technology that genuinely makes a difference.
Coco Mid 21
Built for real homes
While its innovation is invisible, its performance is anything but.
Prestige Air-Purifying Scrubbable Matt is:
Ultra-durable and Class 1 washable, ideal for busy family spaces
Certified child-safe (EN 71-3:2019), meeting the European Toy Safety Directive standards
Low VOC and water-based, minimising odours and environmental impact
Handcrafted in Ireland, using premium pigments and resins for exceptional coverage and colour depth
So you can have walls that look beautiful, stand up to daily life, and quietly purify the air around you.
Hoban White 12
Cleaner Air, Lasting Beauty
Choosing paint that cares for your home and your health doesn’t mean compromising on luxury. With its 2% ultra-matt sheen, Prestige Air-Purifying Scrubbable Matt diffuses light softly for a serene, velvety look that enhances every space, from calm bedrooms to elegant living areas.
Pair it with natural, grounding tones like Ceppo 15, Greene Street 28, or Beach 05, and complete the look with tactile materials such as wood, linen, and stone for a truly balanced interior.
Shop Prestige by Fleetwood Collection
Prestige Air-Purifying Scrubbable Matt is available now at Prestige by Fleetwood stockists nationwide.
